On-Demand Webinar Adobe Commerce

A Strategic Approach to
Adobe Commerce Modernization.

Legacy Adobe Commerce infrastructure wasn't built for how buyers shop today. In 35 minutes, Adobe's Shannon Hane and McFadyen Digital break down the shift from Adobe Commerce PaaS to Adobe Commerce as a Cloud Service, including a real migration story with the results to prove it.

Fred Faulkner
Fred Faulkner
SVP of Marketing, McFadyen Digital
Shannon Hane
Shannon Hane
Principal Product Marketing Manager, Adobe
Ashley Snoey
Ashley Snoey — Moderator
Partner Director, McFadyen Digital
Duration
~35 Minutes
Format
On-Demand Video
Level
Business & Technical

The B2B commerce market is nearly $19.34 trillion and buyer expectations have shifted just as fast. In this 35-minute session, Adobe's Shannon Hane sits down with McFadyen Digital to break down what it takes to modernize an Adobe Commerce platform for how buyers shop today. You'll get a clear picture of the shift from Adobe Commerce PaaS to Adobe Commerce as a Cloud Service (ACCS), why the timing to move is now. Plus, a real-world look at how a mid-size industrial distributor navigated the migration — from assessment to measurable results. If you're a VP of Growth, Director of Commerce, or Director of IT running on Adobe Commerce, this session is built for you.

What you'll learn

  • The state of the B2B market and how important it is to ensure your tech stack is meeting customer demands
  • The opportunity to migrate from Adobe On Premise and/or PaaS to the latest Adobe Commerce as a Cloud Service
  • Why timing matters — the deadlines and budget logic between moving now vs. later
  • Migration use case and how to get started

Key takeaways

01
B2B Buyers Expect MoreB2B buyers already expect Amazon-level speed and self-service — and platforms need to be ready for AI-driven search, not just human browsers.
02
End the Upgrade TreadmillACCS ends the upgrade cycle for good — fully managed, versionless, no more EOL cycles.
03
Redirect the BudgetThe money's being spent either way. Redirect the planned upgrade budget toward ACCS instead of another PaaS cycle.
04
A Plan Backed by ResultsA structured assessment turns migration into a clear plan — 4x faster load times, 93% fewer zero-result searches, 261% higher CTR.

Tune into future webinars featuring subject matter experts on making the move from Adobe Commerce PaaS to Adobe Commerce as a Cloud Service. Coming soon!