On-Demand Webinar — Unified Commerce
Unified Commerce for Manufacturers:
One Platform, Many Brands.
Unified commerce enables complex organizations to operate as one connected digital platform. For Middleby, a global leader in commercial kitchen equipment manufacturing, that means bringing together multiple brands under a single commerce experience without disrupting dealer and distributor relationships.
Discover how Middleby Shop on Adobe Commerce connects brands, aligns channel partners, and enables B2B buyers to research, quote, and design complete commercial kitchen solutions across product lines.
Key Takeaways
Unify multiple brands under one commerce platform without disrupting existing dealer and distributor channels.
Align direct and distributor channels without conflict — enabling a balanced channel strategy at scale.
Enable complex B2B buying journeys — research, quote, and design complete solutions across an entire product portfolio.
Create a centralized digital backbone for growth while maintaining direct engagement with channel enablement.
Featured Speakers
Ann Holtzapple
Vice President — Digital Commerce
Middleby
Jeff Mikos
Head of Strategy — Digital Commerce
McFadyen Digital